100,000 Customers with Zero Marketing Budget
Dean Klatt on The Entrepreneur Experiment with Gary Fox — how a Carlow university lab, a handful of YouTubers, and zero ad budget built a global golf brand.
Three years, no advertising. A tour-grade ball designed inside a university aerospace lab in Carlow. A direct-to-consumer model built on word-of-mouth, real reviews, and a fair price.
In this hour-and-a-half interview, Dean walks through the full story — from selling the Australian distribution business, to landing in Ireland with no network, to a half-pallet of golf balls that grew into 20 international markets in 18 months. Plus the £350k raised by email in 24 hours, the gold medals from Golf Digest, and what's next for Seed in the States.
“Ordinary people can do extraordinary things. You just need the desire and enough knowledge to make it happen.”