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(Psst... it has to do with your muscles relaxing) If you’re like me, you probably have a couple of mates who play surprisingly better after a coup...

Interested in Golf & Design? If you’re a Post Graduate with an interest in golf ball design and aerodynamic engineering, this could be for you...

Well, this has been quite a journey. At the PGA EuroPro Great National Hotels Irish Masters this week, it hit me just how long the road has been. I...

The question we’re most often asked (after ‘are your balls any good?) is ‘how are they made?’ Here's a brief rundown... Our SD-01 is a three-piec...

The Effects of Golf Ball Dimple Configuration on Aerodynamics and Trajectory  A golf ball is one of the most heavily regulated pieces of equipmen...

Seed wins Silver Medal in 2016 Best Bands Awards Many people questioned our choice of brand name when we started (Seed is slang for golf ball in Au...